CASE STUDIESCAREER PATHABOUT MECONTACT
RIDE THE WAVE

Luisa
Dulanto

CLICK MOUSE

Where Creativity Meets Coastal Calm

WEB            MAKER

WAVE

Strategic Web Design and Data-Driven Marketing For Business Growth

current of values

Design is the bridge between dreams and reality.

Web marketing amplifies your story to the world.

Design breathes life into your brand's identity.

Web marketing connects your audience to your purpose.

Design shapes user experiences that inspire action.

Web marketing turns strategies into measurable success.

Together, design and marketing drive lasting business growth.

Dive Deeper Into The Story ⟶

flow: about Luisa

As a passionate web designer and digital marketing strategist, I help entrepreneurs and businesses turn their dreams into reality through innovative and impactful web solutions. With a background in project management, risk analysis, and strategic planning, I seamlessly blend creativity with business acumen to deliver websites that truly reflect my clients' visions.

My experience spans various industries, but my heart lies in partnering with those who recognize design as the bridge between aspirations and achievement. I believe creativity is a divine gift, and I strive to glorify God by cultivating inspiration in my work.

Nature, especially the beauty of the tropics—the beach, the ocean, and the gentle wind—fuels my imagination and shapes my design philosophy. I thrive on collaboration, transforming complex ideas into user-friendly experiences that engage and inspire.

Catch the next wave of my journey ⟶

Navigating the Tides of innovation

From Vision to Reality: The Steps that Defined My Path
2015
Medair: Web Campaigns
At Medair, I managed over 2,000 stakeholder engagement records, leading successful marketing campaigns to increase awareness of humanitarian programs. This experience introduced me to the power of digital marketing in amplifying impact, which now fuels my approach to web design.
Phone2Action: Digital Advocacy
At Phone2Action, I began to learn web design principles by designing landing pages that encouraged political engagement and advocacy for different clients. This early exposure to user-centric design informs my current focus on creating intuitive, user-friendly websites.
2018
2019
International Monetary Fund: Strategic Leadership
At the IMF, I enhanced my project management skills by spearheading initiatives that improved operational efficiency and cross-department collaboration. The strategic leadership I developed now helps me manage complex web design projects with precision.
Marketing Bootcamp: Digital Mastery
I completed a digital marketing class at George Washington University, where I learned advanced SEO, content marketing, paid search, and web design strategies. This formal training equipped me with the tools to build high-converting websites that align with my clients' business goals.
2020
2021
Freelance: Customized Solutions
As a freelance digital marketer, I crafted tailored strategies for clients to boost their online presence and engagement. This versatility in design and marketing allows me to create unique, business-focused web solutions.
Divine Design It: Web Design
Launching Divine Design It enabled me to combine my web design and marketing skills, helping entrepreneurs turn their dreams into reality. My focus is on delivering high-conversion websites that drive business growth.
2024
Continuing to Shape The Future of Digital Design and Marketing
Explore the Ripple Effect ⟶
Making Waves: Case Studies
Project: Website Redesign
Client Name: Aegean Wonders
This project involved a complete redesign of Aegean Wonders' website, focusing on transforming it into a visually appealing, mobile-responsive, and user-friendly platform.

Key objectives (KPIs) include:
1. Increase user engagement by 30% within 4 months.
2. Improve mobile traffic by 30% through responsive design.
3. Boost conversion rates by 15% through streamlined booking processes.
4. Enhance trust and credibility, leading to a 10% increase in perceived trustworthiness.
The Challenge: Outdated Website, Poor Conversion Rates
Lack of Trust Signals
Aegean Wonders' site had minimal customer reviews and outdated, low-quality images. It failed to showcase the value of it's services to customers, leading to a lack of trust and credibility among visitors.
Limited Mobile Functionality
Aegean Wonders' site lacked mobile responsiveness, which became a major barrier. Users had difficulty accessing information or booking tours, leading to lost opportunities and high bounce rates.
Low Engagement
Aegean Wonders’ previous website lacked a modern, visually compelling design. The confusing layout and outdated aesthetics caused visitors to leave quickly, resulting in high bounce rates and low conversions.
Confusing Booking Process
The booking system was overly complicated, with unclear navigation and long, frustrating forms. This discouraged potential customers from completing reservations, significantly impacting sales.
Design Strategy
Business Objective: Transform Aegean Wonders' website to enhance user experience, improve engagement, and drive higher conversion rates through modern design elements, mobile optimization, and streamlined booking processes.
Modern Visual Design: We implemented a refreshed, visually engaging design with clean lines, vibrant imagery, and intuitive navigation, providing a seamless experience for users.

‍Mobile Optimization: We prioritized mobile responsiveness, ensuring the site performed smoothly on all devices. The new design adapts seamlessly to different screen sizes, making it easy for users to access and book tours from their smartphones or tablets.

‍Streamlined Booking Process: We simplified the booking flow by reducing form length, providing clear instructions, and adding progress indicators to guide users. This improved conversion rates and reduced cart abandonment.

‍Building Trust: To instill trust, we added customer testimonials, updated high-quality images, and incorporated clear calls-to-action. We also added trust badges and security seals to reassure potential customers.
Key Results and Impact
Increased Trust & Credibility
Customer reviews and trust signals improved the perceived credibility, resulting in a 15% increase in user trust.
Mobile Traffic Boost
Mobile traffic rose by 25%, thanks to a fully responsive design that catered to mobile users.
Improved Engagement
Increased visitor engagement by 30% with a more intuitive, visually appealing design.
Higher Conversion Rates
Streamlined the booking process, leading to a 20% increase in completed bookings.
Website Transformation
The redesign elevated Aegean Wonders’ online presence, resulting in improved usability and higher customer satisfaction.
Project: SEO Overhaul
Client Name: Haven Furniture
This project involved a comprehensive redesign of Aegean Wonders' website, with the primary goal of enhancing user experience, improving engagement, and increasing conversion rates

Key objectives (KPIs) include:
1. Increase organic traffic by 40% within 6 months.
2. Improve site speed to under 2 seconds for better user experience.
3. Boost keyword rankings for 10 high-value industry terms.
4. Increase lead generation by 20% through SEO improvements.
SEO Challenges
Poor Keyword Ranking
The client struggled to rank for high-value keywords relevant to their business, limiting their organic reach.
Low organic traffic
Despite having a content-heavy site, organic traffic was low due to poor optimization practices.
Unoptimized Meta Tags
and Headers
The website lacked properly structured meta tags and headers, hurting its SEO performance.
Slow Site Speed
The site had slow loading times, negatively impacting both user experience and Google rankings.
SEO Strategy
Business Objective: Increase organic traffic and improve keyword rankings to boost lead generation and website visibility, with a focus on delivering a better user experience and driving conversions.
Initial SEO Audit: Conducted a thorough audit of the site, identifying issues such as slow loading times, low keyword relevance, and broken meta tags.

Keyword Research: Analyzed the market landscape and competitors to identify valuable keywords for the client’s industry. Focused on both high-volume and long-tail keywords for sustainable traffic growth.
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‍On-Page Optimization: Implemented optimization techniques to improve meta descriptions, headers, alt text, and internal linking structure to ensure the site content was fully aligned with SEO best practices.

‍Technical SEO Fixes: Improved site speed by compressing images, enabling browser caching, and minimizing code bloat.

‍Content Updates: Updated outdated content to target new keywords and ensure the content was valuable and engaging, aligning with the audience's search intent.

‍Link Building: Created a targeted outreach plan for building high-quality backlinks from reputable sites to improve domain authority and trust signals for search engines.
Key Results and Impact
Keyword Ranking Increase
The client saw a 30% increase in rankings for their top ten targeted keywords.
Organic Traffic Boost
Organic traffic increased by 40% within six months.
Site Speed Improvement
The site’s loading speed was reduced from 4.2 seconds to 1.8 seconds.
Higher Conversion Rates
With more targeted traffic, conversion rates increased by 20%.
Future Growth  
Through a comprehensive SEO strategy, Haven Furniture was able to significantly increase its organic search visibility, improve site speed, and boost keyword rankings. These efforts resulted in higher organic traffic and increased conversion rates, setting the foundation for continued growth and long-term success. With ongoing focus on optimizing content and technical SEO, the business is now positioned to further capitalize on new opportunities and expand its digital footprint.
Enhanced User Experience: Further optimize the site’s design and navigation to improve user engagement, particularly focusing on mobile users for better on-the-go experiences.
Conversion Rate Optimization: Further Conduct A/B testing on landing pages and CTAs to further increase conversions, fine-tuning the user journey for better lead generation.
Ongoing Content Strategy: Continue developing fresh, SEO-driven content to maintain keyword rankings and drive consistent organic traffic growth.
Local SEO Expansion: Implement local SEO strategies to capture more geographically targeted search traffic, driving local foot traffic and online sales..
Project: Lead Generation
‍Client Name: Evergreen Escapes
This project involved developing and executing a comprehensive lead generation campaign for Evergreen Escapes, with the primary goal of attracting and converting high-quality leads. The focus was on refining audience targeting, optimizing landing pages, and improving the lead capture process to increase conversions and reduce cost per lead.

Key objectives (KPIs) include:
1. Achieve a 40% increase in qualified leads in 3 months.
2. Improve conversion rates from 2% to 5% with optimized landing pages.
3. Decrease form abandonment by 30%.
4. Reduce the overall CPL by 20%.
Campaign Challenges
Unclear Audience Targeting
The campaign initially targeted too broad of an audience, lacking precise segmentation based on key buyer personas. This led to irrelevant traffic, low-quality leads, and inefficient ad spend. Without clear targeting, the marketing efforts failed to reach potential customers who were most likely to convert.
High form Abandonment
The lead capture forms were too long and asked for excessive information, causing many potential leads to abandon the process midway. Additionally, the forms were not optimized for mobile users, leading to a poor user experience on smartphones and tablets, further driving up abandonment rates.
Low Conversion Rate
Despite attracting a significant amount of traffic, the landing pages were only converting 2% of visitors into leads. This was largely due to unoptimized content, unclear value propositions, and weak calls to action. Visitors were not enticed to take the next step, resulting in a high bounce rate and low engagement.
High Cost Per Lead
Due to the broad targeting and low conversion rates, the cost per lead (CPL) was significantly higher than industry standards. The campaign’s inefficiency in driving qualified leads led to wasted budget and a poor return on investment, reducing the overall effectiveness of the lead generation efforts.
Lead Generation Strategy
Business Objective: To generate high-quality leads while optimizing the cost per lead, ultimately increasing the client’s customer base and improving their overall return on investment (ROI).

Audience Segmentation: Refined audience targeting by segmenting based on customer personas, behavior, and needs to attract qualified leads.

‍Landing Page Optimization: Optimized landing pages with A/B tested CTAs, compelling messaging, and clearer value propositions to improve conversion rates.

‍Form Simplification: Shortened the lead capture forms and ensured mobile optimization to reduce abandonment and improve user experience.

Paid Advertising Optimization: Focused on data-driven PPC campaigns and retargeting to lower cost per lead and maximize ROI.
Key Results and Impact
Qualified Leads Increase
Saw a 30% increase in qualified leads within the first 3 months, exceedin gthe original target.
Improved Conversion Rate
Conversion rate improved from 2% to 5.5% due to optimized landing pages and lead capture forms.
Reduced Form Abandonment
Form abandonment was reduced by 35%, making the lead capture process more user-friendly.
Lowered CPL
Reduced cost per lead by 22%, helping maximize return on ad spend
Future Growth
The lead generation campaign successfully boosted conversion rates, reduced cost per lead, and improved lead quality. With a strategic focus on ongoing optimization and future growth opportunities, this project is poised to deliver even more substantial results moving forward.
Automated Lead Nurturing: Implementing email drip campaigns and automation to nurture leads and further increase conversions.
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Content Expansion: Creating more tailored content, such as case studies and industry-specific guides, to attract even more qualified leads.
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Enhanced Retargeting: Doubling down on retargeting strategies for visitors who didn’t convert initially to further lower the CPL.


Performance Tracking: Ongoing data analysis and A/B testing to refine the campaign and ensure continued improvement in lead quality and cost-efficiency.
Project: Website Redesign
Company Name: Amelia Sinclair
This project involved a comprehensive website performance optimization for Amelia Sinclair, a renowned luxury realtor specializing in high-end properties. The primary goal was to enhance the website’s user experience for affluent clients exploring exclusive listings.

Key objectives (KPIs) include:
1. Reduce page load times by 35% to improve browsing for high-quality property images and virtual tours.
2. Increase average session duration by 25% to encourage potential buyers to explore multiple listings.
3. Decrease bounce rate by 20% through an improved user interface and seamless navigation.
4. Boost site performance scores by 30% across mobile and desktop platforms for a premium experience.
The Challenge
Slow Loading Times
High-quality images and virtual tours caused long load times, particularly on mobile devices, frustrating potential luxury clients and leading to lost opportunities.
High Bounce Rates
With a bounce rate of 55%, many visitors left the site after viewing only one page, indicating poor engagement and difficulty navigating between property listings.
Poor Mobile Experience
Amelia's website lacked mobile optimization, leading to a clunky user experience for high-end buyers browsing properties on their smartphones.
Outdated Visual Design
The site’s visual appeal didn't reflect the luxury market. The outdated design and difficult-to-navigate layout failed to showcase  high-end property listings effectively.
Design Strategy
Business Objective: Transform Amelia Sinclair's website into a sleek, fast-loading, and visually compelling platform that effectively showcases high-end properties and improves user experience.
Fast-Loading Pages: We optimized image sizes and integrated a content delivery network (CDN) to significantly reduce page load times, particularly for high-quality images and virtual tours.

‍Engaging User Experience: The site’s navigation was restructured to allow users to seamlessly browse property listings. We improved internal linking and added clear CTAs to guide users through the site.

‍Mobile First Approach: We implemented a responsive design that prioritized mobile users, ensuring high-end buyers could easily view properties and virtual tours on any device.

‍Luxury Visual Redesign: We created a refined, luxury-focused visual design, emphasizing premium typography, rich visuals, and elegant layouts to match the exclusivity of Amelia’s property listings.
Key Results and Impact
Enhanced user Engagement
Achieved a 30% increase in average session duration, indicating improved user interaction with the site.
Reduced Bounce Rate
Decreased bounce rate from 55% to 40%, reflecting better navigation and content engagement throughout the site.
Mobile Traffic Growth
Increased mobile traffic by 35% after implementing responsive design, making it easier for luxury clients to browse listings.
Higher Conversion Rates
Conversion rates for inquiries and property viewings increased by 15%, driven by a more user-friendly experience.
Future Growth Opportunities
Automated Lead Nurturing: Develop automated email follow-ups for users who have shown interest but haven't yet made inquiries, further improving conversion rates.

SEO Optimization: Continue refining on-page and technical SEO strategies to ensure Amelia's site ranks for key property search terms, attracting more high-end clientele.

Expanded Property Showcase: Incorporate more high-quality virtual tours and video walkthroughs to enhance the browsing experience and better showcase the luxury properties

The redesigned site not only enhanced the luxury appeal of Amelia Sinclair’s brand but also improved the user experience and drove measurable results. With a clear focus on mobile optimization, engaging design, and streamlined navigation, the site is now primed for future growth. These improvements have laid a solid foundation for ongoing success in the competitive luxury real estate market.

Surfing Towards New Horizons ⟶

sailing into the future

Vision For What's Ahead
I envision a future where my work continuously evolves, blending creativity with technology to craft user experiences that inspire and engage. As I journey forward, I’m committed to pushing boundaries, exploring new horizons, and delivering web solutions that not only meet but exceed expectations. Together, we’ll navigate the tides of innovation, ensuring that every project reflects both your vision and mine.
Charting New Waters: Future Goals
Design Seamless User Journeys - Create intuitive, data-driven user experiences that improve engagement and drive conversions.

‍Collaborate Across Teams - Partner with cross-functional teams, from design to marketing, to develop cohesive digital strategies and innovative web solutions.

‍Elevate Web Accessibility - Incorporate accessibility best practices into every project, ensuring that websites are usable and inclusive for all audiences, staying ahead of industry standards.

‍Explore Advanced Web Animation - Dive into advanced CSS and JavaScript animations to create dynamic, interactive user interfaces that captivate and enhance the overall user experience.

‍Optimize for Performance and Speed
Focus on building high-performance websites that load quickly and provide smooth navigation, aligning with modern web development standards for user satisfaction.
Collaboration Aspirations
I look forward to collaborating with fellow creatives, businesses, and thought leaders to foster innovative solutions that make a lasting impact. Whether through developing unique web experiences, co-creating groundbreaking projects, or building long-term partnerships, I believe that collaboration drives creativity and success.

As I continue to grow both as a designer and an individual, my goal is to inspire and be inspired, pushing boundaries together and achieving results that resonate. By working with diverse teams, I’m committed to creating a legacy of impactful, user-centered design that helps shape the future of digital experiences.
Ready to Make Waves Together ⟶

let's drive growth

Together, Let's Build The Future of Web Experiences.

CONNECT WITH LUISA, WEB WAVE MAKER